I've been busy, what can I say. Meanwhile, somewhere in darkest Sussex:
Like boiling bilious lava, white-hot furious consumers vent wherever they find an outlet - spraying burning fluorescent looping lances of aggregated, unified rage
Read on...
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Finally got around to trying out Twhirl, a multi-platform client for Twitter that everyone's been raving about. It rocks - it's turned Twitter into something a bit more interesting (OK, so it was already, but I've been a bit slow). And then there's HelloTxt, which allows you to update Twitter, Facebook and LinkedIn (and more) all at once. Handy.
Anyway, come follow...
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Take your pick - you can read this guidance note from the IPA, a little dry, but useful to understand where the law stands on the issue - or you can read this short story by Hari Kunzru which will be of less practical use but will leave you moved...
Though I recently wrote a post about digital creative agencies and search, Andrew Walmsley reiterated that search is advertising and Iain Tait wrote a piece on URLs being out and search being in in offline advertising, I wasn't expecting this - Wieden + Kennedy have hired a director of search:
We're getting invested in this because we think creativity in search is an area that hasn't been exploited at all," said Renny Gleeson, global director of digital strategies for Wieden.
The results of February's Creative Showcase have just been announced - Tribal DDB with Volkswagen's new website won this month, with LMFM's Keep Discovering for Emirates coming in second and Lowe Brindfors's Le Passage for Artois taking third.
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Andrew Walmsley on search:
This is marketing, and, moreover, it is advertising, in a pure, analytical and rather detail-obsessive way. To master it truly, we must understand how it creates value in the marketing and media mix, and where and how it influences users on their journey to being customers.
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David Murphy gives a good overview of the current state of the in-game advertising market in this week's Marketing - worth a read if you're interested in that sort of thing...
The perfect way to loose half an hour of a rainy Sunday afternoon - go play...
[via]
Iain Tait with a must read post, prompted by the must watch The Rise and Fall of the Ad Man, asking:
assuming that the time is right, what would you do to create a brand new agency, like they did in the 60s?
David Armano:
forums, blogs, widgets and whatever alone are not where the action is at. Community clusters and connections are building blocks of our individual and group social systems. But what happens when these touch points become orchestrated? When they compliment each other and act as functional parts of a larger organism?
Tod Norman, partner at brand response agency Watson Phillips Norman, on why great planners have to be dumb.
Another month, another Creative Showcase. January's winners are (cue drum roll)...
AKQA's Supersonic for Nike took the top prize, with AIS' Staff Blaster coming in second and Profero's Class A for FRANK taking third.
Campaign has a great overview of what 2007 looked like for above the line, media, digital and direct agencies. It is a must read...
Mike Butcher, Editor of Techcrunch UK, isn't mincing his words:
The entire media industry knows that Superbrands compiles its list then goes to the companies named and asks them if they want to pay to be in the list. If the firm says no, they don’t make the list. So given that a firm with a perfectly good brand might have been left out because they weren’t bothered about paying, the list is therefore meaningless.
Michael Weston makes a valid point:
Let's not obsess about that line any more. Let's think instead about the line between acquisition and retention. I think this is a much more meaningful line, and the crossover point is the moment of 'conversion'
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